Yes, U Bag is a brand of luxury bags and shoes rental. YUB's logo was created using only serif typography. The idea was to bring the mood of big international bag brands to the project. Prada, Chanel, Valentino and Dolce and Gabbana were inspiration for this project.

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The logo is simple, clean and easy to understand. For YUB, less is more. The color adds femininity, power and elegance to the brand.

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The video below was shot and edited by me as well.